One of my favorite clients and new clients for this year has been Design Essentials. We've been working on doing something together for a while, and we were able to pull the trigger earlier this year and I really love what we were able to do together. One of the reasons I really enjoy working with DE is, typically with clients at this scale, there are very rigid, unforgiving scopes and things that must be accomplished during the shoot, not leaving much room for exploration, and DE gives very nice broad strokes allowing for more personal interpretation. I was co-producer of the shoot, so I was able to source several of the models, as well as use my hair, makeup and wardrobe. All those things allow for a very comfortable enviornment, mainly because I know my crew, I know how to push and motivate, and equally I trust their eye as well as their feedback. So I know if I think i'm doing it, and I look at my team, and I'm not getting the proper energy in response, then I know adjustments need to be made (hope that makes sense).
Here are a few of the visuals from our initial shoot together.
Along with this project we also did a celebrity ambassador campaign with music sensation Ledisi. I'll give more insight on that shoot in a separate post but here are the final images from that shoot, which was laid out into a lookbook for the product launch.
More to come soon. I'm sure you can tell by now that I suck at blogging, but I'm working on it...so be patient with me.